EN71 and CPSIA: Toy Safety Certifications Explained for Importers

EN71 — the EU standard

EN71 is the European toy safety directive, and it’s a series of tests covering mechanical safety (small parts, sharp edges), flammability, and chemical content (heavy metals like lead and cadmium, and certain phthalates). If your product is a toy aimed at children under 14, EN71 applies. For collectibles aimed at adults (14+), the requirements are lighter — but if there’s any chance a child could play with it, it’s safer to test.

CPSIA — the US standard

In the US, the Consumer Product Safety Improvement Act governs children’s products. For toys, that means ASTM F963 testing (the US mechanical safety standard) plus lead and phthalate limits. If your figures are marketed to children, you’ll need a Children’s Product Certificate (CPC) backed by third-party lab testing.

What we handle

As a manufacturer, we can arrange third-party lab testing for both EN71 and CPSIA on your behalf. We use the same materials and processes across every project, which means we can often provide existing test reports or streamline the testing for your specific design.

What we flag early

The material and paint choices we make together at the design stage directly affect whether your product passes. Non-toxic paints, phthalate-free PVC, and lead-free finishes are all standard in our production — which makes certification smoother and cheaper for you.

The bottom line: don’t wait until production to think about certification. The earlier we factor it in, the less it costs and the faster your goods clear customs.

Importing to the EU or US? Send us your target market and we’ll advise exactly which certifications your figures need — and arrange the testing.

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